Design by Insight is now Erin Ulrich Creative.
I’ve been looking at my personal blog stats a lot lately. I’m working on a big project and have needed to examine where I can improve my audience engagement and see more growth. One of the realizations I have had in this process is this: I’m not doing much offline to build my audience online….
Platform. The mere mention of this word can bring a room full of writers to immediate silence. After all, we’ve been conditioned to understand platform as a vital component to reaching our writing goals. We know how important building our platform is. We have underlined two-thirds of Michael Hyatt’s book on the topic. Sometimes, if…
#hashtags #are #everywhere! When it comes to social media marketing, hashtags are currency. One of the most useful tools to collect information, to monitor discussion, and to build an audience, hashtags have become both the boost and the bane of content developers. We use them in countless ways and sometimes even just for fun. We’ve…
Earlier this week I shared one of my big fails: No newsletter. I have been missing out on the opportunity to stay connected with 2,000 women who had attended events where I was speaking. With several events scheduled for this spring, I knew I needed to rectify the situation. And I knew if I wrote…
Newsletters. Also known as email lists. Also known as a “must have” for bloggers, writers, businesses, and non-profits. We’ve shared some ideas about newsletters you should subscribe to, but after reading Jeff Goins’ post on building your email list, I realize we need to spend some time on this topic. Of course, there are countless articles…
Well, here we are — 2014. Is it just me, or did 2013 fly by? Hopefully you have begun to recover from the holiday madness and are now ready to plunge into all the new year holds. A couple of weeks ago I shared some tips for planning ahead in order to make 2014 your…
As bloggers and online content developers we wage a constant battle to improve our rankings and visibility in search engines. After all, we write because we believe we add value to the conversations around us. We spend time writing, editing, rewriting, and finally publishing {only to see that one mistake we missed and thus edit again}….
I love social media. I love helping others use social media. I love studying social media and learning the best ways for brands and businesses, non-profits and individuals to use it. This week I spoke on social media strategy for a group of local business people. I explained the keys to an effective social media…
When I work with clients, especially writers and bloggers, the biggest struggle they face is being comfortable with branding. I hear statements like, “I just want to write” or “I’m a person, not a brand.” Especially for those who lean toward introversion, the idea of personal branding is terribly frightening. Last year, I attended Stephanie…
Welcome to the last post in the “Does Your Small Business Need a Blog?” series. We do hope you have found this information useful. We know all the information and opportunities for online marketing can be overwhelming to small business owners. It is our hope this series helped you determine if and how a blog can…