creating a post-publication checklist for your blog posts

creating a post-publication checklist for your blog posts

Over the past few years, we’ve shared a lot of information about improving your blog and building your platform. Social media has radically changed both how we share and how we receive information. It’s easy to become overwhelmed and feel like it’s impossible to keep up.

While I firmly believe there is no “one size fits all” strategy for sharing our content, I do believe there are a few guidelines that will help every blogger develop the best plan for their posts.

I spent some time over the past few weeks developing a checklist for the content on my blog to help me know what to do with posts AFTER I hit publish.

To begin, I identified the three specific goals I have for each post.

  1. At least one easily shareable quote to use on social media.
  2. Multiple shares across my primary social media over the course of six months.
  3. At least two internal links per post.

Armed with that information, I created a very simple form where I could track the information. I’m still a pen and paper girl so I printed out my checklist.  But you could easy make it a spreadsheet you update online as well.  The point is, finding a system that works for you and helps you accomplish your goals.

How can you create your post-publication checklist?

Identify your goals.

I think it’s important to be realistic here. And to remember to create your goals based on factors you can control. For example, note I did not identify a specific number of shares I desire for each post but instead focus on crafting an easily shareable quote.

Determine what information to include on your checklist.

My form includes the following: post title, permalink, publication date, category, tags, quote, and space for notes.  I also included a table with various social media so I can quickly glance and see where and when I’ve shared the post.

Start small.

I am currently using the form for 10 posts focusing on evergreen content. My goal is to have 10 posts per quarter {40 per year} that I’m investing deep in. For me, that feels doable right now. In addition, I keep an ongoing list of the most popular posts from my archives and schedule shares for those on Facebook and Pinterest each month.

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What is your system for ongoing promotion of your blog content?

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