Quick Fix: Update SEO on Pages

I’ve been looking over my website and identifying some quick ways I can improve. I’ve been working on crafting effective calls to action and have already begun to see a marked increase on my email list. My post-publication checklist is helping me with social media and improving my internal links in posts. But I’ve got my eye on another area on my website needing work: SEO on pages.

I use the WordPress SEO by Yoast plugin, and I love it. It definitely has helped me improve the SEO on all my posts. But I haven’t been as diligent about using it to improve my pages.

Over the next few weeks, I’ve set aside time to work on the SEO for every page on my website. I’m starting with my about page because, as you already know, this is the most viewed page on most blogs. We need to make sure the content is great but also that it has excellent SEO.

Here are a few suggestions for improving the SEO on pages:

1. Craft each page around one primary keyword or topic.

Use the keyword in the page title, headings, as well as image alt-text, and in the body content.

2. Complete the meta description for your every page.

Use this space to describe what information is available on the page and what the reader will gain by reading it.

3. Use headings in the page content.

Highlight important information {with strong keywords!} on the page by using the H2 or other heading assignment.

4. Assign a featured image for each page with clear image alt-text.

Adding alt-text allows you to specify the text accompanying the image.

If you use the Yoast plug-in, craft specific meta-descriptions for different social media platforms. Take advantage of this feature for your pages even if you don’t always use it for individual posts.

Sometimes we get so busy working on the posts for our blogs, we neglect the pages.  Take time over the next few weeks to work on the SEO on your pages. It will be a great investment!

One Comment

  1. That was really a quick and pretty useful post, Teri! Indeed, these small on-page SEO improvements can go a long way in strengthening SEO value of any website. I’d, however, like to add one more point – internal linking technique. Webmasters should try to look for every opportunity to link to their internal pages that are relevant to each other, unless of course, it’s a landing page. Internal linking help search engine crawlers reach out to the innermost pages inside a website and index them properly. Plus, it’s also helps the UX.

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