Case Study: Kate Battistelli
Website Redesign – 1 VIP Day
Kate Battistelli and I first worked together in 2013, when I completed a new design for her blog. We then redesigned her site in 2019 to coincide with the release of her book, The God Dare. This year, I had the pleasure of working with her on a third redesign—this time helping prepare her website for the release of her upcoming book, The After Party of the Empty Nest.
The first two designs I did for Kate were traditional website design projects. When she contacted me a few weeks ago, we hopped on a call and talked through what it would look like to redesign her site during a VIP Day. Both Kate and her husband, Mike, were excited at the possibility. With the upcoming book release, we knew she would benefit from getting the redesign accomplished quickly!
A website redesign in 1 day!
Going in to the VIP Day, I knew my initial focus would be to implement a lot of technical upgrades on Kate’s site to help it run better and be positioned for future updates. Beyond that, our goals were to create a fresh look, restructure content, and showcase her new book front and center.
During Kate’s VIP Day, I was able to:
- Switch her site from the Genesis Framework to Kadence (a recomendation I make for all sites using a Genesis theme)
- Audit existing plugins, removing those no longer needed and adding new functionality as needed
- Update the website PHP version from the deprecated version 7.4 to the current 8.2 (a vital upgrade that many hosting companies require)
- Redesign and reformat all website pages with new content and photos
Here’s what Kate had to say:
Are you ready to schedule your VIP Day? Get in touch to start the process.
Want to learn more? Here’s a great place to start.
