Case Study: Northern Lights Festival

Website Redesign – 2 VIP Days

I first worked with Walt Manning years ago on another project, and he got back in touch regarding the Northern Lights Festival website. The Northern Lights Music Festival is an annual classical and jazz music festival in the Lake Chapala/Guadalajara region of Mexico, featuring the highest calibre of international musicians. Their website was very outdated and in need of both technical and aesthetic improvements.

A website redesign in 2 days!

The Northern Lights Festival site was in need of a complete overhaul. The site had a number of technical issues due to their theme, and the content and navigation needed to be restructured, streamlined, and updated. Since the new website needed 10 pages, we scheduled two VIP Days for the project. They provided their own logo, as well as beautiful photography from previous events for me to use in the website design.

During Festival de Febrero’s two VIP Days, I was able to:

Switch the website from its current theme to Kadence
Audit existing plugins, removing those no longer needed and adding new functionality as needed
Redesign and reformat all website pages with new content and photos

Here’s what Walt had to say:

After providing Erin with the background information for our music festival and suggestions regarding the look and feel we wanted to achieve with our website redesign, she produced a website that exceeded our expectations.

Our old website required a complete redesign to the extent that I thought the process would take longer than the 2 VIP Days that Erin initially estimated, but I was amazed at what she could accomplish in such a short time! For any website design and maintenance needs you have, use Erin!

Walt Manning

northernlightsfestival.com