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Ruth Schwenk Branding & WordPress Design Case Study
1.5 VIP Days

Case Study: Ruth Schwenk

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It’s not too late to take care of that website p It’s not too late to take care of that website punch list before the end of the year! You might be fairly happy with your website but have a few things that have been bugging you. Or you may realize things aren’t working quite right and you need a tune up! Did you know that I offer VIP Half Days for these smaller projects? Everyone’s list is different, so we can tailor the half day to fit your needs! I work my way down your list according to your priorities. Maybe your list looks something like this: ✔️ make sure everything is running efficiently ✔️ figure out what plugins aren’t needed anymore ✔️ add new plugins for better functionality ✔️ update website content ✔️ migrate to a new Email Service Provider (i.e. MailChimp to Flodesk) ✔️ set up a new subscriber welcome sequence Schedule your VIP Half Day for December before spaces fill up! #vipday #vipdays #websitedesigner
In just two months, I’ll be signing off for my a In just two months, I’ll be signing off for my annual end-of-year break. Taking this time off to spend the holidays with family gives me the opportunity to recharge and prepare for launching into a new year. With that in mind, I always try to make the most of the fall work season. There are a variety of season-specific needs I typically see at this time of year. Here are a few examples: 🍁 Prepare your website for upcoming Black Friday, Cyber Monday, and holiday sales. 🍁 Launch a brand new website or online venture for 2025. 🍁 Give your existing site a facelift and/or tech upgrade to make sure you’re ready for all 2025 will bring. 🍁 Improve your email automations and funnels to better serve your subscribers. Do any of these scenarios sound like you? Or do you have other work that needs to be done? Get in touch today, and let’s chat about the possibilities! #wordpressdesigner #wordpressdeveloper #webdesigner #vipday #vipdays
There isn’t one cookie-cutter scenario for websi There isn’t one cookie-cutter scenario for website design. Some clients come to me for a new website and then take care of their own site maintenance. Others prefer ongoing help to keep their sites up to date. Caroline and I have worked together for many years, and she recently hired me for a VIP Day to upgrade her site’s theme. Here’s what Caroline had to say after her day: ”Erin is fabulous. She’s designed a beautiful website for me and has maintained it for years. I’m grateful to have someone I know and trust working with me.” Do you need ongoing help with website care? I would love to help! #wordpressdesigner #websitemaintenance #wordpressmaintenance #vipday #vipdays
Just over a week ago, our area was hit by the remn Just over a week ago, our area was hit by the remnants of Hurricane Helene. We live in Upstate South Carolina, so it’s not unusual for us to get heavy rains after a storm has hit the coast. But this was different. Storms are supposed to die down before they get this far. Helene didn’t. You’ve likely seen the tragedy on the news (though we’re hearing that the realities of this storm aren’t really being reported nationwide, so I don’t know). My family is safe, and our home is okay. But the remnants of Hurricane Helene were brutal. So many fallen trees and so much debris everywhere. Our power has been restored, but there are many in our county who haven’t had electricity for more than a week, with lines still down and trees blocking roads. Just an hour away from us in North Carolina, entire communities were swept away. I think most of us never dreamed a storm like this would hit us here so hard. Many have lost so much and recovery will be long. So if you’ve reached out to me in the past week, I apologize for the slow reply. Cell service and internet have been intermittent, and I really appreciate your patience with me during this time. This week, I should be back to normal working hours, so I’ll be able to fully catch up.
I first worked with Ruth Schwenk well over a decad I first worked with Ruth Schwenk well over a decade ago when she was starting The Better Mom blog. We have worked together on various projects through the years, so I was so happy for the opportunity to work with her on her new personal site. Since Ruth also needed a logo and branding, we worked on this part of the project prior to her VIP Day. Some designers do VIP Day branding design, but when it comes to this, I prefer to give a bit more time for consideration and feedback. During her VIP Day and a half, I was able to design and build a brand new 6 page (plug blog) website, including the home page, about page, books page, freebies page, favorite things page, work with me page, and blog page, as well as styling for the single post and category archive pages. Here’s what Ruth had to say: “I loved preparing everything ahead of time and having my entire website completed in just a day and half! The whole process felt so streamlined and efficient! “I loved the personal communication that was available for feedback and input throughout the design process. Being able to talk back and forth in real time throughout the day helped my site become exactly what I was hoping it would be! “The whole concept of VIP Day is such a fabulous idea and experience!” ‌ Right now, I’m scheduling VIP Days and Half Days for October and beyond. Comment “VIP” below to find out more or send me a DM! #websitedesigner #wordpressdeveloper #wordpressdesign #vipday #vipdays
Happy Fall! This is without a doubt my favorite se Happy Fall! This is without a doubt my favorite season. The sweltering heat of summer slips into the crisp mornings of autumn. (We’re just going to pretend that it wasn’t 92 degrees here yesterday. 😉 Cooler weather is bound to be right around the corner, right?) This also marks the beginning of one of the busiest seasons in my business as we start the push towards the holidays. If you’re considering a website design or need help getting your site ready for the upcoming holiday sale season, don’t wait to secure your spot! #vipday #vipdays #wordpressdesign #wordpressdesigner #websitedesign #happyfall #itsfall
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