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does your small business need a blog?
{identifying your audience}

Welcome to part three of our series, “Does Your Small Business Need a Blog?” So far we’ve explored two reasons WHY you might need a blog for your business and we’ve looked at WHAT your blog’s content can and should be. This week we’re looking at the WHO of business blogging. Who is the audience for…

does your small business need a blog? {creating quality content}
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does your small business need a blog? {creating quality content}

Welcome to part two of our new series, “Does Your Small Business Need a Blog?” Throughout this series we’ll explore the ins and outs of blogging for your business. Last week we considered WHY a blog might be good for your small business. This week, we’re answering another important question: What will I write about on…

does your small business need a blog? {two reasons why the answer may be yes}
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does your small business need a blog? {two reasons why the answer may be yes}

Your business, especially if you have a small business, could benefit greatly from a blog for a variety of reasons. One of my current social media clients is a local children’s boutique. One of the main components of their online strategy is developing a great blog. We began brainstorming blog topics almost immediately and created…

you are a content curator: four ideas for using pinterest to build your brand

you are a content curator: four ideas for using pinterest to build your brand

Recently I was reminded we are all content curators. We bookmark pages, subscribe to blogs, share photos and articles on Facebook, and tweet information. We’re building our own online scrapbooks. Everyone, not just bloggers. Perhaps the most obvious tool for this content curating is Pinterest. Oh how we love Pinterest! {My husband mocks me because I…