• Case Study: Caked by Katie

    Case Study: Caked by Katie

    Website REDESIGN & THEME UPGRADE – 1 VIP Day Katie contacted me for help with her baking blog. She needed a design that better communicated her niche, and she was frustrated by the Divi builder her current site used. A website redesign in a day! On Katie’s VIP Day, my primary focus was to switch…

  • Tips for Updating Your WordPress Site

    Tips for Updating Your WordPress Site

    Without a doubt, one of the biggest concerns my clients share with me is about how to keep a WordPress site updated.  As a WordPress site owner, it’s easy to let routine site maintenance fall through the cracks. There are a couple of common reasons this happens: Why are updates important? WordPress is an open source platform. That…

  • Case Study: A.D. German Books

    Case Study: A.D. German Books

    New Website – 2 VIP DayS A.D. German contacted me in need of an author website in preparation for the release of her new YA Fantasy book, The Lost King’s Daughter. The book was already in production, and she needed a site that would capture the look and feel of the book and its setting….

  • Case Study: Kristi Hill Coaching

    Case Study: Kristi Hill Coaching

    New Website – 1 VIP Day Kristi is a long time client who contacted me needing a website for her new coaching business. She needed a simple site to share about her services and provide a way for clients to get in touch. A website in a day! On Kristi’s VIP Day, I designed and…

  • Case Study: At Your Best

    Case Study: At Your Best

    New Website – 1 VIP Day Genny contacted me in need of a website for her new business, At Your Best: Brain & Body Massage, based in Taos, NM. She shared that she and her husband, Rob, weren’t tech savvy, but they wanted a welcoming, professional web presence. Their logo and branding were completed by…

  • Quick Fix: Update SEO on Pages

    Quick Fix: Update SEO on Pages

    I’ve been looking over my website and identifying some quick ways I can improve. I’ve been working on crafting effective calls to action and have already begun to see a marked increase on my email list. My post-publication checklist is helping me with social media and improving my internal links in posts. But I’ve got my…

  • 3 Steps to an Effective Call to Action

    3 Steps to an Effective Call to Action

    You’ve spent hours crafting the perfect post. You’ve found the ideal image and formatted it with text. You’ve researched keywords and written a great meta description to improve the SEO. You finally hit publish, promote on social media, and wait for the engagement to begin. But nothing happens. And you begin to wonder if maybe…

  • Five Components of a Shareable Blog Post

    Five Components of a Shareable Blog Post

    Let’s face it, some days it feels like we are blogging to the walls. I’ve been blogging for over six years and more than once I’ve contemplated walking away. After all, we spend hours putting each post together and then more time promoting and sharing it … and the reality is, we still can’t control…

  • how often should I schedule a social media post?

    how often should I schedule a social media post?

    Today we’re wrapping up the one idea-three posts series. I started by sharing a 3 simple steps for identifying multiple posts from one idea. Using social media scheduling as our one idea, I’ve approached different aspects to craft three different posts. The first was identifying tools for social media scheduling.  Next we explored the benefits…

  • what are the benefits of scheduling social media?

    We’re still working through our one idea-three posts series on social media scheduling. Last week we looked at 3 tools you can use for scheduling your social media updates. But, perhaps you are wondering, “Why bother with scheduling at all?” As a blogger, I’ve had seasons where I was proficient at scheduling and seasons when…